Welcome to Part II
   All during World War II, on every front from Iceland to Guam, American servicemen scooped up all types of magazines and then removed pictures of their favorite girls, attaching them to their beds, lockers, mess room walls, tanks, and airplanes. (Betty Grable, famous for her "million dollar legs," probably did more to lift GI spirits than any USO show solely through her publicity photos, which were revered by the men in the field. (In 1944 she starred in a film entitled "Pinup Girl,"giving these types of photos a name.)

   Celebrities began using the pinup format for publicity stills and even special pinup models came into existence. Esthetic standards developed too — it became important that the model have some type of beauty in face and body, that the pose be "tasteful," whether the overall effect was cute, alluring, or tawdry. Magazines specializing in pinups cropped up, such as Glamorous Models, Titter, and Tid Bits of Beauty, supplementing the thousands of photos available in movie magazines of the day. Even YANK Magazine, published by the Army, included a pinup in each issue.

   In the early forties, there was no bigger Hollywood glamour girl than Rita Hayworth, whose pinup photos rivaled those of Grable's for a high place on thousands of barracks walls! (That's her over there on the right, as if you didn't know.)

   If you're ready to meet more of Rita & Company – The Gorgeous Pinup Girls We Took to War, follow the flyboys below to our second page of pinups (just click on the boys to start the show), or select a particular glamour girl from the dropdown (more photos of Rita are sprinkled throughout the gallery). To return to the main pinup page, click here.

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